Brand

In the tranquil town of Linshan, Yuyao, Ningbo, the children’s product brand “XiHe” quietly sprouted on this peaceful land. This name is imbued with vitality and profound symbolism, signifying the hope that, like the shoots of wheat, people’s babies will grow robustly and healthily on this land.

XiHe brand’s inception dates back to 2004, meticulously crafted by Ningbo XiHe Children’s Products Company. Rooted in a deep understanding of children’s growth, the brand upholds the meaning of “Hopeful Crops, Thriving Growth.” Its initial purpose was to create healthy and safe children’s products, serving millions of families globally and providing an environment for each child to thrive. As part of the XiHe Group, the company boasts two large factories covering an area of 46,000 square meters, equipped with product development centers, mold manufacturing centers, and various production workshops.

XiHe, leveraging its professional technical expertise and advanced production equipment, manufactures two main product categories: EVA foam products and infant & child products. EVA foam products find widespread applications in various lightweight vehicle platforms, such as baby strollers, toy cars, pet carriers, luggage carts, golf bag carts, and tool carts, setting industry benchmarks. Infant and child products, including baby strollers, cribs, tricycles, walking aids, child dining chairs, car safety seats, doll strollers, and children’s toys, are all independently designed and developed by the company to meet parental expectations for child safety and a quality lifestyle.

The brand’s growth has always paralleled the development of the group. The group’s developmental journey is a splendid narrative of growth. After obtaining ISO9001 quality system certification in 2006, the company gradually evolved into a robust enterprise with a complete production chain. Certifications such as the International Council of Toy Industries (ICTI) Care Certification, ROHS, PAHS, REACH, HR4040, EN71-1, 2, 3, EN-1888, EN716, ASTM-F963, and more attest that the company’s products comply with the safety standards for toy production in the EU, the United States, Australia, and other countries and regions, with domestic products also certified by China’s 3C.

Amid the dynamic shifts in the international market, in 2016, the XiHe Group took a significant strategic step, initiating the creation of its independent international brand, Seedling (XiHe). This decision marked a crucial move towards international brand development and further exploration of the global market. XiHe not only prioritizes aesthetics and practicality in design but also strengthens its commitment to environmental sustainability, health, and safety, embedding its brand image deep in the hearts of consumers. The XiHe Group consistently upholds high standards, ensuring product quality meets international benchmarks. Over the years, the group has stayed true to its initial aspirations, expressed gratitude, and contributed to society. During the COVID-19 pandemic, the group, driven by a strong sense of social responsibility, responded to societal needs by establishing Ningbo Ouhan Medical, specializing in the research and production of medical masks, melt-blown fabrics, and medical gloves, contributing significantly to global pandemic prevention and control efforts.

In December 2021, the group acquired Le Rui Infant and Child Products Co., Ltd., a subsidiary of the DOREL Group, renaming it Huangshi XiHe Infant and Child Products Co., Ltd. The Huangshi XiHe Child Car Production Project has undergone a comprehensive upgrade, further expanding the group’s scale. This project achieved an impressive annual sales revenue of 85 million yuan in 2022, contributing significantly to the group’s development. Currently, the group occupies over 210 acres of land, employing more than 1,200 people, with annual sales revenue continuously climbing. It is projected to exceed 100 million yuan in 2023. The group has established industrial layouts in Linshan, Yuyao, Ningbo, Yuyao Simen, and Daye, Huangshi, Hubei, forming three major manufacturing bases, mutually reinforcing each other, creating a complete industrial chain. This synergy enhances the brand’s cohesion, and its products continue to be exported to Europe, the United States, Canada, Australia, and other countries and regions.

Looking ahead, the XiHe Group is on the verge of a grand migration, relocating its headquarters to Daye, Huangshi, Hubei. This marks a new deployment in the group’s development strategy and a fresh layout for the global development of the brand. The future headquarters will include a main building, an independent research and development center, employee dormitories, and more, creating a comprehensive support system for XiHe’s future.

The brand’s future is brimming with hope, aligning with the essence of its name, “XiHe.” Seedling (XiHe) will continue to be a leader in the children’s product industry, creating a healthier and happier growth environment for millions of families worldwide. On the land of Daye, Huangshi, XiHe’s hopeful crop will continue to thrive, contributing to society and scripting the legendary story of the brand.